“Adult Wolf” – Walmart
For MOFILM 2012, Walmart wanted a short (30 second) advertisement celebrating its everyday low prices and highlighting how they can make a difference in people’s lives. The goal was to show Walmart’s core audience (young working families) that the more money they saved at Walmart, the better their lives would be.
Borrowing our inspiration from Michael J Fox’s “Teen Wolf”, we told the story of a young werewolf facing the same sort of problems as young working families everywhere. He had just married his high school sweetheart, had his first baby, and was having trouble making ends meet.
By shopping at Walmart, our Adult Wolf saves thousands of dollars – and does something unexpected with the money he saves…