“Cheerleaders” – Chevrolet

Project:
“Cheerleaders”

Client:
Chevrolet

Objective:
Show how Chevrolet supports drivers in every aspect of their lives.

Produced by:
Boom Unit

For MOFILM 2012, Chevrolet wanted a 30-60 second film saluting the achievements of Everyday Heroes. Intended to capitalize on the excitement of the Sydney 2012 summer games, the spots were intended to salute the achievements of Everyday Heroes competing in everyday events.

To celebrate Chevrolet’s commitment to supporting Everyday Heroes on all of life’s roads, we created the Chevrolet Cheerleaders: a gung-ho group of brand boosters who infuse everyday achievements with a distinct sense of accomplishment.

Follow the Chevrolet Cheerleaders as they help an unassuming Chevrolet driver through his morning routine – turning tedium into triumph along the way!