HSBC needed an internal video to educate employees on the importance of marketing to women – whose influence in terms of spending and saving is quickly surpassing men’s. They wanted a spot that dramatized the subtle differences between men and women, and emphasized how being conscious of these differences helps when marketing financial services to women.
To achieve this we employed an approach as old as YouTube itself: a rapping baby! Our rapping baby guides viewers through statistics on women’s investment habits, drops some knowledge regarding spending and saving, and points out some of the differences between men and women along the way.
This video was a winner of MOFILM 2013 Texas competition, and is currently being used by HSBC to promote the importance of catering to female clients.