Riding the Joywave
Every Friday we take a look at some of the best (and worst) new music videos from across the web.
Joywave – “Somebody New”
Today, hoodies and Vans have been replaced by cardigans and desert boots, as the skateboard has become the transport of choice for fashion-conscious urban hipsters.
Enter exhibit A: New York indie band Joywave, mean-mugging with their fashion-forward friends in the video for “Somebody New”.
While we’re uncertain whether they can gleam the cube, there’s no denying those skateboards look great with a growler and a knit cap.
Thankfully what “Somebody New” lacks in wanton destruction and antisocial behavior, it makes up for in gravity-defying CGI tricks and cartoon ridiculousness.
Directed by Keith Schofield (Duck Sauce – “Big Bad Wolf”), “Somebody” is a visually arresting trip down memory lane for Pro Skater enthusiasts – though the jury’s still out on whether thrashin’ is truly possible in skinny jeans.
Fall Out Boy – “Irresistible”
If you’ve been to a professional sporting event lately, odds are at some point the home team trotted out their secret weapon: four aging white guys from Illinois wearing eyeliner.
We are speaking, of course, about Fall Out Boy.
While the juxtaposition of fist-pumping jocks with their well-worn awkward underdog schtick is indeed quite ironic, the band decided to have some fun with it in their new video for “Irresistible”.
A merciless pummeling ensues, as Fall Out Boy two-hand dribble and toss up granny shots with reckless abandon – while the crowd goes wild at their every failing.
In true Fall Out Boy fashion, once the song ends the party’s over, with a model blowing off bassist Pete Wentz due to his suspect balling skills.
Oh the irony.
Flight Facilities – “Down To Earth”
Remember back in 2003, when Fatboy Slim made an entire video showcasing Christopher Walken’s wicked-smooth dance moves?
Director Uncle Friendly certainly does, reviving the concept for Flight Facilities’ video for “Down To Earth”.
Starring Sam Rockwell as a down-on-his-luck diner patron, “Down To Earth” sees Rockwell doze off while waiting for his bill and dream of becoming a one-man dance revue.
What he lacks in style Rockwell more than makes up for in enthusiasm – waltzing with a mop, rocking the hustle through the kitchen, and channelling MJ as he moonwalks across the counter of the deserted diner.
While the concept has been done before, “Down To Earth” uses Rockwell’s charisma and a solid location to great effect – inspiring lonely diners to liven up their local Denny’s along the way.
Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at email@example.com to light the fuse!