Fresh Video Friday – YouTube Music Awards Edition!

In this special edition of Fresh Video Friday, we take a look at a few of the great videos that premiered this week at the YouTube Music Awards.

Kygo – “Stole The Show”

Have you ever wondered what it would be like if the dudes from Daft Punk starred in a heartwarming remake of Steven Spielberg’s “E.T.”?

Well wonder no more, as Kygo’s “Stole The Show” tells the story of two spacesuit-adorned extraterrestrials pursued by shadowy government forces.

Recalling “Close Encounters of the Third Kind“, “Stole The Show” opens with an unsettling retro vibe, as a single figure wanders through a deserted neighbourhood.

Happening upon a raging suburban costume party, it isn’t long before our spaceman busts out an assortment of moves on the dancefloor – proving that popping and locking is indeed an intergalactic phenomenon.

fall-out-boy-eyeliner

Soon afterwards he’s joined by his female counterpart, sparking a rose-filled reunion on the dance floor. Sadly it isn’t long before the G-Men show up with machine guns – prompting our star-crossed couple to make an impressive escape into the atmosphere.

Directed by Saman Kesh, “Stole The Show” is a simple premise that succeeds by wearing it’s influences on it’s sleeve. With a great retro look and new take on a familiar storyline, “Stole The Show” at once feels fresh and familiar.

Have we mentioned that watching a spaceman pop and lock is awesome?

Kygo - Stole The Show feat. Parson James [Official Music Video - YTMAs]

Ed Sheeran – “Bloodstream”

Our second video comes to us from 2015 YouTube Music Award winner  and frequent “Mean Tweets” guest Ed Sheeran.

One of the most popular artists on YouTube this side of Katy Perry, Sheeran scored huge views in 2014 with his videos for “Sing“, “Don’t“, and “Thinking Out Loud“.

“Bloodstream” features a riveting performance from Goodfella-turned-old-fella Ray Liotta, starring as the burnt-out lead singer of fictional rock band “Black Glove”.

Wealthy beyond imagination, Liotta spends his days like any other batshit-crazy rich dude: drinking premium cognac, riding black stallions through his mansion, and throwing cocaine-fuelled karaoke parties with legions of strippers.

bloodstream-ed-sheeran-ray-liotta

While that in itself would have made a rad video, we soon find out that Liotta only does these things to mask his crippling loneliness and hide from the fact that his best days have likely passed.

He also shoots guns and burns guitars.

Directed by Emil Nava, “Bloodstream” shows that even in a house full of strippers and stallions, it’s possible to be deeply and undeniably alone – a theory we hope to one day put to the test.

Shamir – “Call It Off”

Keeping with our tradition of ending FVF with a resounding WTF, we present Shamir’s “Call It Off”.

One of the biggest beneficiaries of the promotional blitz that has accompanied the YouTube Music Awards, “Call It Off” has received more than one million views since awards were announced earlier this week.

Directed by Philip Hodges (who also did the awesome “Monkey In Love” by Tommy Trash), “Call It Off” sees the singer transform into a muppet and bust some moves in a department store.

Reaction to the video has largely been mixed, which is likely the by-product of YouTube’s marketing campaign beaming Shamir’s twirling, androgynous image into every trailer court in Alabama.

YouTube fame – it’s such a cruel mister/mistress.

Editor’s Note: Here at Boom Unit we like the video, and are strong proponents of a puppet’s right to live any lifestyle they choose.

To see the rest of the videos released at the YouTube Music Awards, check out the playlist here.


Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at info@boomunitvideo.com to light the fuse!

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