HelloFlo Feels the Vagic

Director Paul SG Boyd shares his favourite web videos from the past week. Any theme, any format – it’s a web video free-for-all!

HelloFlo – “The Period Fairy”

In the magical world of menstrual marketing, Tampax pretty much has things plugged up.

From their “BeingGirl” YouTube channel to their partnership with HelloFlo, the tampon manufacturer consistently churns out some of the most effective video content in the industry.

This progressive approach is clearly on display in HelloFlo’s “The Period Fairy”. Joining a teenage girl shortly after her first period, the video walks viewers through the story of the The Period Fairy.

The follow-up to their massively popular “First Moon Party“, we have to give HelloFlo props for their comedic approach to an often-awkward subject.

Now if only Lubriderm would do something similar for teenage boys…

San Cisco – “Magic”

We go from spotting to full-on bloodsucking with our second video, “Magic” from Australian indie-pop darlings San Cisco.

A bizarrely light-hearted look at undead romance, “Magic” follows a moonwalking Nosferatu as he wines and dines an unsuspecting blond victim.

From romantic dinners to picnics in the park, our pointy-eared heartthrob pulls out all the stops when romancing his lady – so much so that he even refrains from butchering the animals during a trip to the petting zoo.

Director Zack Spiger subverts typical vampire narratives by pulling in elements of awkward teenage romance, and we frequently find our undead lead unable to seal the proverbial deal – missing on multiple first bite attempts, and coming up short trying to put his arm around his date.

As an added bonus, “Magic” features the first vampire waterskiing sequence ever captured on film – now that’s magical!

JT Singh – “Walk In Shanghai”

When it comes to doing things for art, “walking backwards through teeming hordes of Shanghai foot traffic” is certainly commendable.

Created for the Shanghai Municipal Government, JT Singh‘s “Walk In Shanghai” tells the story of the “lively, multifaceted and above all else, very human experience unfolding at the street level of this massive city.”

An interesting combination of slow and fast pacing, as well as forward and reverse motion, “Walk In Shanghai” offers viewers a hypnotic tour of the Shanghai streets.

Our personal favourite part? Singh’s awkward “I’m walking backwards in Shanghahi and trying not to die” gait.


Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at info@boomunitvideo.com to light the fuse!

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