“How Love Begins” – DJ Fresh & High Contrast


Like any video production company, we’re suckers for a great 80’s inspired workout video.

Arriving just in time for the New Year’s gym rush, “How Love Begins” by DJ Fresh & High Contrast is a spandex-drenched ode to workout videos gone by.

Directed by Toronto’s Scott Cudmore (whose video for alt-J’s “Left Hand Free” is also a favorite of ours), “How Love Begins” follows a crew of aerobics instructors as they lunge, thrust and pump their way off of the screen and into several unsuspecting scenes.

Extra points to dancer Justin David, whose purple unitard-adorned power moves steal the show.

Artist: DJ Fresh & High Contrast
Title: “How Love Begins”
Director: Scott Cudmore


Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at info@boomunitvideo.com to light the fuse!

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