“I’m a Baby” – Music Video

Project:
“I’m a Baby”

Client:
N/A

Objective:
Drop knowledge about crib life from the vantage of a bearded baby.

Produced by:
Boom Unit

Lay around all day, get up whenever you want, holler and people bring you food: being a baby seems like a pretty sweet deal. This realization was the inspiration behind “I’m a Baby” – a hip-hop video featuring director Paul SG Boyd’s newborn daughter.

To complement her dope rhymes, we created a classic black-and-white hip-hop video that recalls Jay-Z’s “99 Problems” and Snoop Dogg’s “Drop It Like It’s Hot”. But instead of champagne and diamond rings, our rapping baby drops knowledge about sippin’ on milk and kickin’ back in the crib. WARNING: She’s a bit crude (something she picked up doing hard time in the playpen, no doubt), and she’s definitely got her father’s mouth.

This video was featured on the Dailymotion home page, and has more than 12.5K views on Vimeo.

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