Instant Summer with Tens Sunglasses
Director Paul SG Boyd shares his favourite web videos from the past week. Any theme, any format – it’s a web video free-for-all!
Tens – “Instant Summer Vision”
Rarely have form and function been as ridiculously out-of-step as with Blu Blockers – gargantuan sunglasses designed to block the sun’s rays from about 15 feet away.
Sandwiched between infomercials for Ronco products and Don Lapre’s money-making schemes in the early 90’s, Blu Blockers commercials were legendarily horrendous. Featuring awkward scripted testimonials and hysterically tone-deaf rapping, the spots were a step-by-step guide on how not to market high-end shades.
“Instant Summer Vision” from Tens Sunglasses revives the spirit of these 90’s relics, treating viewers to a spot that’s equal parts Blu Blockers commercial and opening credits for “Miami Vice“.
Featuring an epic guitar track that sounds like Joe Satriani playing “Boys of Summer”, “Instant Summer Vision” packs more sunshine than Richard Simmons on a rainbow-powered Sea Doo.
With lenses that are “scientifically proven to activate happiness”, Tens sunglasses are allegedly the “biggest scientific advancement since canned peaches.”
In other words, they’re pretty damned sweet.
Pizza Hut – “The Dangers of Selfie Sticks”
Following in the footsteps of Organic Valley’s “Save The Bros” campaign, Pizza Hut has whipped up their own slice of ironic viral content with “The Dangers Of Selfie Sticks”.
Presented infomercial-style, we’re introduced to archetypes of the many different breeds of eye-rolling imbeciles who keep Instagram afloat.
Indeed, all of the hallmarks of selfie culture are out in full force, along with their new instrument of social decline: the selfie stick.
While the connection between selfie sticks and two-foot long pizzas is tenuous at best, props to Pizza Hut for taking the piss out of an idiotic invention and the “vainglorious Van Goughs” who use them.
Yelle – “Ba$$in”
Sometimes a video comes along that we lack the vocabulary to sufficiently describe. “Ba$$in” by French electropoppers Yelle is one of those videos.
Taking it’s visual inspiration from Pee-Wee’s Playhouse, blow-up sex dolls, and a fistful of mushrooms, “Ba$$in” appears to be an instructional video on how to seduce dudes by shaking your hips in circles.
Certainly worked for this guy:
What the golfing dollar bills, miniature mechanical bulls, and disembodied heads have to do with anything we’re not quite sure, but damned if it isn’t catchy.
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