Director Paul SG Boyd shares his favourite web videos from the past week. Any theme, any format – it’s a web video free-for-all!
Laser Unicorns – “Kung Fury”
The creation of Swedish filmmaker David Sandberg, “Kung Fury” is a homage to 80’s martial arts and cop movies with a twist – namely that it’s batshit crazy.
After a lightning strike/cobra bite combo renders him a kung-fu master, renegade cop Kung Fury travels back in time to battle Adolph Hitler (played by The Lonely Island’s Jorma Taccone) – and things only get more ridiculous from there.
Featuring impressive computer graphics, an amazing 80’s-inspired soundtrack, and some of the most ridiculous dialogue ever put to film (“Yeah – that’s my bicep“), “Kung Fury” is truly a sight to behold.
Already a cult classic, “Kung Fury” is rapidly closing in on 10 million views – not bad for a project that started out as $5000 and a green screen.
Carl’s Jr. – “The Most American Thickburger”
For all you pot-smoking, peace-keeping Canadians out there, here’s a crash course in American culture:
Hulk Hogan battling terrorism with his 24″ pythons!
Bigfoot crushing puny foreign-made cars!
All-American model Samantha Hoopes eating a burger the size of her own head!
Good – now you’re ready to appreciate the subtleties of “The Most American Thickburger” by Carl’s Jr.
Featuring an all-beef patty, split hot dog, handful of potato chips, and a heaping helping of heroism, “The Most American Thickburger” is the culinary realization of Lincoln’s dreams of liberty.
Serving up an over-the-top slab of Americana, with “The Most American Thickburger” Carl’s Jr. achieves the impossible: making their monstrous burger seem like a reasonable dietary choice by comparison.
America the beautiful indeed.
GE – “Time Upon a Once”
Staying on the topic of American ingenuity, our final video comes to us from General Electric.
Founded by Thomas Edison in the late 1890’s, GE is responsible for commercializing many of the most important inventions of the past century.
Electricity, radio, television – GE had their fingers in all of them, becoming one of the largest sources of American innovation along the way.
This innovative spirit is at the core of GE’s “Time Upon a Once”. Created by BBDO New York, “Time Upon a Once” employs a backwards-talking narrative to walk viewers through GE’s approach to ideation and problem solving.
The spot’s intentionally off-kilter delivery opens the door for some unique visuals, including shrinking spokesmen and ladders to nowhere.
While impressive, it does beg the question: if GE is so innovative, why didn’t they think of putting a sliced hot dog on top of a burger?
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