Lemmy, Motorhead & Kronenberg 1664 – Slow The Pace

Slow The Pace - Motorhead Kronenberg
Back in 2010, agency BBH London, with the help of production company Pulse Films, created this video starring Lemmy and Motorhead slowing down “Ace Of Spades” into a blusey number.

The commercial was for Kronenberg 1664, implying the beer needed to be savoured, rather than pounded.

Given Lemmy’s death at the age of 70 yesterday, it’s probably fitting to crack a cold one and give a toast to a rock legend.

Artist: Motorhead and Kronenberg 1664
Title: Slow The Pace – The Ace Of Spades
Director: thirtytwo
Production Company: Pulse Films
Advertising Agency: BBH London


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