Findus held a “manly video contest” at MOFILM 2011 in order to source a video for Findus Mancakes – a new line of snack pancakes they were launching in 2011. To establish Findus Mancakes as a go-to snack for 18-34 year-old males, Findus wanted a production company to create a video promoting the manliness of their mancakes in a unique, humorous manner that would resonate with their target audience.
To promote Findus Mancakes, we created an instructional video revealing just what it is that makes an “average bloke” a man. Following an average guy through his daily routine, we keep a running tally of the relative manliness of his various endeavours – showing viewers just what it takes to be a Findus Man. Ultimately our lucky bloke proves his manliness in that most manly of ways: by sitting down to enjoy a healthy serving of Findus Mancakes!
This spot won first place in the Mofilm.com competition at the Barcelona Mobile World Congress in 2011.