NightShift Explainer – Behind The Boom

We’ve all been there.

You’re sitting on the couch, cold beverage in hand, streaming a new episode of your favourite show.

Then, seconds after the opening credits, everything grinds to a halt:

Buffering.

Well fret no longer, Netflix fans, as Waterloo start-up Aterlo Networks has the cure for your buffering blues.

Aterlo’s new NightShift service pre-loads content from streaming services like Netflix – ensuring you never need to wait for your favourite shows to buffer.

nightshift-usb-logo

To help introduce NightShift to Netflix users, we partnered with Aterlo to develop an explainer video that brings the pain of buffering to life.

A mash-up of 1942’s “Casablanca” with contemporary explainer videos, we combine live-action and animation to showcase the features of NightShift.

Directed by Paul SG Boyd and DOPed by Bartosz Pawlowski, the video was shot in April on a Canon c300. While the production looks simple, many shots in the final version actually contain 4-5 separate shots combined in post.

The train scenes were shot at the Waterloo Central Railway in St.Jacob’s, on a windy day that kept things interesting for our leads Dave Brent and Hana Holubec. The living room scenes were also shot in Kitchener-Waterloo, featuring Morgan O’Dwyer and Randy Singh as our not-so-happy couple.

Helping us replicate Bergman and Bogart’s vintage 1940’s style was makeup artist Britt Keohan, and graphic artist Ryan Smith created the awesome animation sequence that walks viewers through the magic of NightShift.

For more on NightShift, check out their write-up in Canadian Business, or visit www.gonightshift.com to sign up for your free 30-day trial.

And if you’re in the Waterloo region, be sure to head down to Communitech Centre Stage on September 18th to support Aterlo as they pitch for part of a $100,000 cash prize!

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