Pampers Unleashes the Pooface

Pampers – “Pooface”

Diapers off to the good people at Pampers, who have somehow found a way to turn baby bowel movements into an adorable endeavor.

Developed by Saatchi & Saatchi, “Pooface” is the lead spot in Pampers’s “Don’t Fear the Mess!” campaign, which seeks to take the edge off of turd-filled diapers.

Depicting a series of infants in various stages of the pooping process, their expressions are captured in slow-motion so viewers can experience every millisecond of diaper-filling delight.

Now if only someone would do the same thing for “Oh” faces


Perhaps not.

College Humor – “Apple’s Latest Innovation – Copying Spotify”

Being full of sh!t is nothing new to Apple, whose Apple Music service was widely panned last week.

Damned with faint praise from numerous tech blogs (GizmodoBoy Genius), the general sentiment is that while useful, Apple Music bares an eerie resemblance to Spotify.

College Humor’s “Apple’s Latest Invention” riffs on these similarities, walking viewers through the design “process” behind Apple Music.

Here’s the Cole’s Notes version:

  1. Copy Spotify.
  2. Force Apple users to download the service.
  3. Sit back and collect millions.

So what’s the moral of the story?fuck-it-we-are-apple

Sounds about right.

The Line – “Amaro and Walden’s Joyride”

Our last video comes to us from The Line (Matt Zo & Porter Robinson – “Easy“) – a team of six directors represented by London production house Electric Theatre Collective.

Directed by Tim McCourt, “Amaro and Walden’s Joyride” is a mash-up of Gorillaz’s “Feel Good Inc.” and Sum 41’s “Hell Song“, following two cartoon characters as they rip up the town in a remote-controlled car.

Mounting a GoPro on a Wild Willy 2, the production team tears through the streets of London to capture much of the footage seen in the clip. The animation team then took the footage developed animation sequences to fit each scene – bringing some spontaneous charm to to Amaro and Walden’s wild ride.

For more on the production, be sure to check out the behind-the-scenes post here.

Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at to light the fuse!

You may also like...