Run Away with the Naive New Beaters

Naive New Beaters – “Run Away”

The Naive New Beaters have long been ahead of the YouTube game.

First garnering attention with 2007’s “BANG BANG“, the French electro-popsters have rattled off numerous memorable low-budget videos over the past few years (“Shit Happens“, “Jersey“).

“Run Away” amps up the trio’s goofy charm with a hyper-paced caper tale, starring leader singer David Boring as a working stiff who convinces his bandmates to join him on a crime spree.

A fast-paced mash-up of “Point Break”, “Goodfellas”, and “Sabotage”, “Run Away” was filmed in Buenos Aires, Argentina.

Director Romain Chassaing expertly captures the spirit and visuals of 70’s caper films, rapidly cutting through classic scenes lifted from the video’s source material.

After tearing up the town and stacking mad cash, a series of double-crosses leads to the trio’s downfall – culminating in a finale that will be all-to-familiar to Scorsese fans…

Beirut – “No No No”

Our second video from New Mexican folksters Beirut is a study in how not to make a music video.

Featuring out-of-focus shots, bizarre costume changes, and hairy old dudes with their shirts off, director Brother Willis pulls out all the stops to create an unforgettably awkward experience.

Some of our favourite moments include:

A grown man playing a baguette like a trumpet:


The other trumpet player’s pearly whites:


The surly set painter eating a doughnut in the background:


And the list goes on.

Strangely enough, the video’s laundry list of production violations ultimately result in an endearing video. Exceptionally awkward to be sure, but endearing nonetheless.

Madonna – “Bitch I’m Madonna”

This week’s final clip comes to us from Madonna, with a cameo-crammed video that seeks to revisit the days when the singer’s videos were a cultural event.

“Bitch I’m Madonna” sees the Material Girl doing her best Miley Cyrus impersonation – gyrating her way through a series of scenes in a hotel while grinding up on numerous men, women, and inanimate objects. Fun!

With a cast (and budget) to rival Taylor Swift’s smash “Bad Blood“, the Diplo-produced track features a guest verse from Nicki Minaj, and some lyrics that seem a bit…peculiar coming from a woman who’s pushing 60.

Released exclusively through Jay-Z’s Tidal service, the video is dotted with cameos from Rita Ora, Chris Rock, Beyonce, Katy Perry, Kanye West, and Ms. Wrecking Ball herself.

Does it work? Perhaps not entirely, but it’s hard to trash an artist who still has enough cultural cache to get today’s biggest pop stars to show her some love.

Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at to light the fuse!

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