Organic Valley Saves The Bros

Director Paul SG Boyd shares his favourite web videos from the past week. Any theme, any format – it’s a web video free-for-all!

Organic Valley – “Save The Bros”

Every so often, a video cuts through the Internet’s echo chamber and spurs mankind to better things.

In the spirit of KONY 2012 and the ALS Ice Bucket Challenge, Organic Valley brings us a new cause to rally behind: the colonic health of the noble Bro.

To save mankind from a future where protein shakes go un-pounded, spray tan goes un-spritzed, and freedom-loving fists go un-pumped, Organic Valley is on a mission to Save The Bros.


Produced by Fancy Rhino, “Save The Bros” is an expertly cast, perfectly-paced puff piece that adopts the conventions of viral cause marketing videos to hilarious effect.

While the jury’s still out on whether the campaign will strike a chord with bros, it’s certainly set the Internet abuzz, with write-ups in Mashable, Adweek, and Marketing Land.

Check out the campaign site here to grab your free “Buy One, Bro One” coupon, and do your part to ensure this #bulkingseason is a successful one for your favorite bro.

Dubai Film – “Dubai Flow Motion in 4K”

We go from swollen biceps to swollen bankrolls with our second video, “Dubai Flow Motion in 4K” from Dubai Film.

Directed by Rob Whitworth, “Dubai Flow Motion” is a whirlwind, gate-to-gate tour of Dubai – home to “the world’s most outrageous skyline”, as well as the largest cadre of dune buggy enthusiasts this side of the apocalypse.

Widely regarded as one of the premier time-lapse artists in the world, Whitworth takes viewers on a dizzying ride through Dubai’s incredible architecture, offering a panoramic view of the emirate’s breathtaking opulence.


For more amazing time-lapse work from Whitworth, be sure to check out his Vimeo page here.

Timeflies – “NSFW”

Guaranteed to shrivel even the most swole of bros, we give you this week’s third video: “NSFW” by electro-pop duo Timeflies.

Starring several miles of musty granny cleavage, “NSFW” features a series of suggestive office scenes with women whose best days were during the Carter administration.

As the video progresses a peculiar transformation occurs, with the wrinkles and folds fading away in the minds of several middle-aged office lackeys. The entire office soon devolves into a beer-goggled blowout, where mouthwash martinis and granny lappers abound.


While Timeflies isn’t likely to win any Moon Men here (though the bathroom stall lapdance scene is truly something to behold), “NSFW” is a cheesy, tongue-in-jowl good time made for bros, by bros.

Boom Unit is a Waterloo video production company, specializing in creating broadcast quality video content. Interested in hiring a video production agency? Drop us a line at to light the fuse!

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