Director Paul SG Boyd shares his favourite web videos from the past week. Any theme, any format – it’s a web video free-for-all!
Low Cut Connie – “Shake It Little Tina”
While watching a suburban Dad hit the whip is good for a laugh, after about thirty seconds we’ve generally had enough.
Which is what makes “Instagram Dance King” Adam Carpenter’s “Daily Dance” segments so genius.
Combining classic tracks with a liberal dose of off-beat dancing, Carpenter’s fifteen-second formula never gets old.
You can count Low Cut Connie among Carpenter’s fans, as the Philadelphia rockers feature over 200 of his Instagram creations in their video for “Shake It Little Tina”.
The video sees Carpenter grind with geriatrics, hit high-kicks with heavy machinery, and bust out The Boss in bed – and that’s just the first fifteen seconds!
Currently a Vimeo Staff Pick, “Shake It Little Tina” shows that fifteen minutes of fame is far too long: for the Instagram Dance King, fifteen seconds is more than enough.
College Humour – “Why The Apple Gold Watch Costs $10,000”
With 75 million pieces of wearable tech set to ship this year, last week’s launch of the Apple Watch wasn’t overly surprising. If anything, Apple was a bit late to the party.
What was surprising was their decision to develop a $10,000 gold-plated version of the watch.
Deemed the perfect fashion accessory for douchebags by numerous tech blogs, people are lining up to slam Tim Cook’s ten-carat creation .
College Humor’s “Why the Gold Apple Watch Costs $10,000” does just that, calling Apple out for creating a wearable whose sole defining feature is the ability for rich dudes to spot each other in the wild.
While a bit idealistic (as similar luxury devices have been in production for years), the spot’s pitch-perfect reproduction of Apple’s aesthetic emphasizes the outlandishness of the product perfectly.
Need we say more?
Sao Paulo Creative Club – “The Rise and Fall of the Mole”
Starring roles for moles have been in short supply since Austin Powers’s “Goldmember”.
To the chagrin of warts, boils, and sores everywhere, the latest promo video for the Sao Paulo Creative Club (CCSP) Awards just might change all that.
After his unceremonious excision, our intrepid mole begins studying the art of advertising on a 5-inch screen in a laboratory – eventually rising to the highest levels of the industry.
A gonzo rags-to-riches story in the truest sense of the word, our mole goes from malignant to the king of the marketing mountain.
Only in advertising.
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