If your website is your digital storefront, video is your pitchman: engaging potential customers and getting them excited about your products and services.
Professionally-produced video content gives your product personality, and allows you to make a more meaningful connection with site visitors. Video is also proven to boost conversion rates and increase average time on site – a key ranking factor in Google’s search algorithm.
Still not convinced? Consider these random Internet facts:
- The average person’s attention span in 2000 was 12 seconds – now it’s 8
- One minute of video is equivalent to 1.8 million words
- 90% of viewers say they find video useful in making purchase decisions
- Customers who watch video are 64% more likely to buy a product on a website after watching a video
- Customers who watch your video stay on your site an average of two minutes longer – boosting conversion by 20% on average
But while a good product video entertains and converts, a bad video can send visitors running to your competition – or worse yet invite the dreaded YouTube trolls.
And that’s why we’re here. Boom Unit Video is a Waterloo video production agency, specializing in creating compelling video content for brands and businesses.
Whether you’re a startup looking for an animated explainer video, or an established brand who wants to get customers excited about a new product or service, we’ve got you covered.
Ready to bring the boom to your business? Click here for a free quote!